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随着城市化的快速发展,面对越来越快的工作和生活节奏,强调回归自然,享受田园休闲的乡村旅游受到追捧,可以说乡村旅游已经成为旅游业新的增长点。成都市三圣乡“五朵金花”是四川省乡村旅游成功案例的典型,近年来随着三圣乡乡村旅游的进一步发展,利益群体矛盾和发展过程中的问题也渐渐浮现出来,本文立足于三圣乡近年来乡村旅游的实际情况,通过大量实地调查和访问对三圣乡“五朵金花”存在的主要问题进行质性研究分析,从而从六个方面提出了未来的转型升级策略,旨在对三圣乡和国内乡村旅游的发展提供借鉴作用。
With the rapid development of urbanization, in the face of faster and faster pace of work and life, rural tourism, which emphasizes returning to nature and enjoying idyllic leisure, can be said that rural tourism has become a new growth point of tourism. Chengdu Sansheng Township “Five Golden Flowers” is a typical case of successful rural tourism in Sichuan Province. In recent years, along with the further development of Sansheng Rural Tourism, conflicts among interest groups and problems in its development gradually emerge. Based on the actual situation of village tourism in Sansheng Township in recent years, this paper makes a qualitative analysis of the main problems existing in Sansheng Township and “Five Golden Flowers” through a large number of field surveys and interviews, and proposes the future from six aspects Transformation and upgrading strategy aimed at providing reference for the development of San San Xiang and domestic rural tourism.