人们一般都认为 ,成功的营销取决于产品的质量、性能价格 ,企业的知名度和美誉度 ,广告宣传以及营销人员的营销技巧等 ,但往往却忽视了一个潜在的最重要的深层因素———消费者心理。许多企业与营销人员在营销过程中由于没有注意到微巧的消费者心理而使得看似巧妙周详的成功的 It is generally believed that successful marketing depends on product quality, performance price, the company’s reputation and reputation, advertising and marketing staff marketing skills, but often overlooked a potential of the most important deep-seated --- Consumer psychology. Many businesses and marketers in the marketing process because they did not notice the slight consumer psychology and seemingly clever and detailed success