广告是在市场呈现出“卖方大于买方”的过程中出现的一种促销手段。一个商品只有在供给大于需求、产品趋于同质、苦心积虑销售的情况下,才会在广告或者营销手段上层出不穷。看看中国特殊的房地产行业,至今仍是一个买方大于卖方的市场,房价在不断宏观调控的高压下,仍旧昂首阔步。因此,目前中国的房地产行业还没有能造就出一个完全营销时代的条件。销售更多取决于没有进入营销之前的 Advertising is a marketing tool that appears in the market when the seller is greater than the buyer. Only in a supply of goods greater than demand, the product tends to be homogeneous, painstakingly considered the case of sales, will be in an endless stream of advertising or marketing. Look at China’s special real estate industry, is still a buyer more than the seller’s market, prices continue to macro-control under the pressure of still vigil. Therefore, at present, China’s real estate industry has not been able to create conditions for a complete marketing era. Sales more depends on not getting into marketing before