商号权是一种知识产权,具有知识产权的属性。目前,大量存在商号权与商标权冲突的现象。之所以产生冲突,不仅有构成要素及功能上的原因,还有立法上的缺陷。解决冲突,应遵循“保护在先权利”、“禁止混淆”、“诚实信用”的原则。 Trade name is an intellectual property, with the property of intellectual property. At present, a large number of conflicts exist between the trade name right and the trademark right. The reason for the conflict is not only the constituent elements and the functional reasons, but also the legislative defects. To resolve conflicts, we should follow the principle of “protecting prior rights”, “prohibiting confusion”, and “honesty and credit”.