论文部分内容阅读
21世纪,体育如生命之源水一样,早已渗透入人类生活的每一天,体育给我们带来的远不止是健康,更是一个产业,一个取之不尽用之不竭的市场,体育造就了万众瞩目的明星,同时也创造了一批亿万富翁。中国的体育产业正处于上升阶段,从体育运动员的商业化包装到运动项目的市场化,都正处于一个形成阶段。整合国际化模式正浮出水面。一个囊括体育产品、体育赛事的商业化产业正在形成
In the 21st century, sports, like the source of life, have infiltrated into every aspect of human life. Physical education has brought us far more than health, but also an industry, an inexhaustible market, and sports The star of much attention, but also created a number of billionaires. China's sports industry is in a rising stage, from the commercialization of athletes packaging sports market-oriented projects are at a forming stage. Integration of the international model is surfaced. A commercial industry that includes sports products and sports events is taking shape