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现代市场经济时代,企业的经营面临着复杂而且激烈的竞争形势,获得较高的经营效率,提高企业经济利润是现代企业的目标所在,通过对企业财务状况以及经营成果的分析来掌握企业的收益质量,据此对企业的发展方向以及盈利能力做出评价,已经成为现代企业经营管理的一部分,企业只有明确了自身的收益质量,并对收益能力做出科学评价,才能树立科学的发展目标,制定正确的发展策略,以此不断提高自身竞争力。本文针对展览企业展开讨论,分析了影响展览企业收益质量的因素,并探究了正确的收益质量评价体系的构建方法。
In the era of modern market economy, the operation of enterprises is faced with complicated and fierce competition. With higher operating efficiency and higher economic profit, it is the goal of modern enterprises to master the profits of enterprises through the analysis of their financial status and operating results Quality, and accordingly evaluate the direction of the development of enterprises and profitability, has become part of the modern enterprise management, companies only clear their own revenue quality, and to make a scientific assessment of profitability in order to establish a scientific development goals, Formulate the correct development strategy, in order to continuously improve their own competitiveness. This article discusses the exhibition enterprises, analyzes the factors that affect the quality of exhibition enterprise earnings, and explores the correct method of constructing the quality evaluation system.