引言设计作为一种创造性活动无所不在地深刻影响着我们的生活,从物质需要方面出发的衣、食、住和行到精神需要的奢华品。只要有需要就有设计,甚或有设计就有需要。设计产业一直以来似乎都没有尽头地持续发展。然而设计并不是产品简单地从设计师这里开始到消费者手中就结束的一道程序。笔者认为从确定目标群体的那刻起,对设计心理的考虑已经开始参与到其中了。有时候甚至就是运用群体的心理特征去寻求新的市场。设计师能否实现其设计产品的价值,与能否更好地运 Introduction Design as a creative activity is profoundly influencing our lives, clothing, food, shelter and spiritual luxury in the material need. As long as there is a need to design, or even design there is a need. The design industry has always seemed to have no end to sustainable development. However, design is not a product that ends simply from the designer’s end to the consumer. I believe that from the moment of determining the target group, the design of psychological considerations have begun to participate in them. Sometimes it is even to use the psychological characteristics of the group to seek new markets. Whether designers can realize the value of their design products and whether they can be better shipped