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中国的动画曾经非常辉煌,从早期的《铁扇公主》到吸取中国戏曲艺术的《骄傲的将军》再到60年代代表中国动画制作高峰的《大闹天宫》都在民族化、传统艺术中吸取融合而创新出具有中国特色的动画片。何为创意呢?创意就是创造,主意,完成目标,是新的想法。而好的创意是点睛之笔,好的创意是情理之中而意料之外。中国的商业动画在经过了艰难的市场低迷期后渐渐开始有了走好趋势。本文现分析创意元素与中国商业动画的结合,希望中国的动画越走越好。
Chinese animation used to be very brilliant. From the early “Iron Princess” to “Proud General” drawing on Chinese opera art to the “Havoc in Heaven” representing the peak of Chinese animation in the 1960s, both were taken in the nationalization and traditional arts Fusion and innovative out of the cartoons with Chinese characteristics. What is creativity? Creativity is the creation, the idea, the goal, the new idea. The good idea is the crowning touch, good ideas are reasonable and unexpected. After a difficult market downturn, commercial animation in China gradually started to take a good trend. This article analyzes the combination of creative elements and commercial animation in China and hopes that Chinese animation will go as far as possible.