踏花归来马蹄香——人大代表谈云南旅游二次创业

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99’世博会将云南旅游业推上了一个顶峰,此后,整个云南旅游业资金投入逐渐减少,虽有稳步发展,但目前云南旅游面临着4大不足:虽然是支柱产业,但对国民经济贡献不突出,云南省旅游高端游客比重比较小,人均消费偏低,因而旅游业的总体效益不高;开发比较粗放,精品名牌旅游产品还不多,后续产品开发比较薄弱;旅游企业“散、小、弱”的局面没有根本改观;旅游专业人才严重不足。为此,云南省提出了“旅游二次创业”,并决定在“十一五”期间把旅游发展专项资金从现在每年2000万元增加到5000万元,用于旅游“软件”的配套建设和完善等。而在加拿大学者巴特勒的学说中,旅游的生命周期要经过探查、参与、发展、巩固、停滞、复苏或衰落6个阶段,大理、丽江、西双版纳、迪庆是云南发展旅游业起步较早的地区,旅游的兴起给他们带来了经济的发展。在中国各地发展旅游业,增加旅游投入,旅游行业日趋规范,云南要建旅游大省的大背景下,无疑给这些地区带来了更多的机会和竞争压力,他们如何调整本地区旅游业发展的步伐,如何抓住云南旅游二次创业这一契机,处理好与周边景区、旅游经济带的关系,让老景区焕发新活力,是这些地区今后社会与经济的发展的一个重要助推器。 99 ’Expo will be the tourism industry in Yunnan on a peak, since then, the entire Yunnan tourism capital investment gradually reduced, although steady development, but at present Yunnan tourism is facing four major problems: although it is a pillar industry, but the contribution to the national economy is not Outstanding, the proportion of tourist high-end tourists in Yunnan Province is relatively small, and the per capita consumption is relatively low, thus the overall benefit of the tourism industry is not high; the development is rather extensive, and there are not so many famous brand-name travel products and the follow-up product development is relatively weak; Weak “situation has not fundamentally changed; a serious shortage of tourism professionals. To this end, Yunnan Province proposed ”tourism second pioneering“ and decided in the ”Eleventh Five-Year“ period of the special funds for tourism development from the current annual 20 million yuan to 50 million yuan for tourism ”software" supporting construction and Perfect and so on. In the doctrine of Canadian scholar Butler, the life cycle of tourism goes through six stages of exploration, participation, development, consolidation, stagnation, recovery or decline. Dali, Diqing and Yunnan Province started their tourism development earlier The rise of regions and tourism brought them economic development. The development of tourism in all parts of China, increase investment in tourism, tourism industry is becoming more normative, Yunnan is going to build a tourism province in the background, will undoubtedly bring more opportunities for these areas and competitive pressures, how they adjust the development of tourism in the region How to seize the opportunity of the second pioneering activity of tourism in Yunnan, handle the relationship with the surrounding scenic spots and the tourism economic zone well and revitalize the old scenic spots are an important boost for the social and economic development in these areas in the future.
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