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最近一段日子对SK-Ⅱ和整个宝洁都是一次严峻的考验,长期行走于广告法规边缘的宝洁真正尝到了“常在水边走,难免不湿鞋”的滋味。业内不少人士开始议论宝洁危机公关的策略、博弈的最终结果和SK-Ⅱ的品牌命运。然而,在这些议论之后,宝洁可能面临着一个更大危机——“数证式”广告在此事件后的命运。
Recent days SK-Ⅱ and the entire Procter & Gamble is a severe test, Prudential long-term walking in the margins of advertising laws really taste the “often walk in the water, inevitably do not wet shoes,” the taste. Many people in the industry began to discuss Procter & Gamble crisis PR strategy, the final result of the game and SK-Ⅱ brand fate. However, following these arguments, P & G may face a bigger crisis - the fate of “digital” ads after this event.