在合肥会展旅游高速发展的过程中,暴露出品牌弱小、资源贫乏、互动缺乏、企业竞争力偏弱等问题。通过打造精品会展旅游品牌、区域旅游一体化发展、会展旅游整合营销、组建旅游集团等方法提升合肥会展旅游的综合竞争力。 In the process of the rapid development of MICE tourism in Hefei, problems such as weak brands, poor resources, lack of interaction and weak competitiveness of enterprises were exposed. By building boutique tourism brand, the integrated development of regional tourism, MICE tourism marketing, the formation of tourism groups and other methods to enhance the comprehensive competitiveness of MICE tourism.