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近几年,国家大力支持电子商务发展,衡阳抓住此契机,大力发展电子商务,尤其是农业电子商务,本文结合上次研究结果,开展调查研究,分析农业电子商务社会环境和湖南衡阳农村电子商务发展现状,提出了新型城镇化建设背景下三种改良的农业电子商务发展模式,确定了适合衡阳农业发展现状的“政府+农民+合作社+直营店+O2O”模式。并分析了选择原因。
In recent years, the state strongly supports the development of e-commerce. Hengyang seize this opportunity to vigorously develop e-commerce, especially agricultural e-commerce. Based on the previous research results, this paper conducts surveys and studies to analyze the social environment of agricultural e-commerce and the rural environment of Hunan Hengyang Business development, proposed three kinds of improved agricultural e-commerce development model in the context of new urbanization and identified the “government + farmers + cooperatives + direct sales outlets + O2O” mode suitable for the status quo of Hengyang agriculture. And analyzed the reasons for choosing.