当前,随着后金融危机时代的影响,全球经济正在艰难复苏,在欧美等发达国家采用双重经济标准的情况下,我国经济受到了前所未有的冲击。资金短缺、生产过剩、市场机制不合理等因素严重影响着乡镇企业的发展。江浙地区作为经济较为发达的地带,实体经济也要经过重新洗牌,以应对经济形势的新发展。本文主要介绍了宜兴市新建镇产业集群发展的现状,并分析了当前发展过程中所存在的问题,进而提出了提高该地区乡镇企业竞争优势的策略。 At present, with the impact of the post-financial crisis era, the global economy is recovering hard. Under the circumstances that the developed countries in Europe and the United States adopt double economic standards, our economy has been hit harder than ever. The shortage of funds, overproduction and unreasonable market mechanisms have seriously affected the development of township and village enterprises. As a relatively developed economy in Jiangsu and Zhejiang provinces, the real economy has to undergo a reshuffle to meet the new developments in the economic situation. This article mainly introduces the status quo of the development of industrial cluster in Xinjian Town, Yixing City, and analyzes the existing problems in the current development process, and puts forward the strategies to improve the competitive advantage of township enterprises in this area.