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现代奥运会产生了造型多样的吉祥物。每个吉祥物都是独一无二的,它们都具备富有活力的性格,体现了友谊和公平竞赛的奥林匹克理想。吉祥物首次在奥运会上发挥显著作用是在1972年慕尼黑奥运会上。在近些年的奥运会中,吉祥物的作用得到了加强。吉祥物将奥运会价值拟人化了,为其赋予实际的形体并广为儿童所接受.这是当今奥运会识别项目中其他形象所无法比拟的。在吉祥物的艺术形式上,1992年巴塞罗那奥运会以前,奥运会吉祥物大多以举办国特有的动物形象为创作原型,一般是一个物种。1992年后.奥运会的吉祥物出现了人物,或者是完全虚拟的形体,数量也有变化。1998年长野冬奥会吉祥物有4种,2000年悉尼奥运会吉祥物有3种.雅典奥运会是2种。不管是什么样的形式,其基本的创作核心是有利于表达当届奥运会的主题,有利于表现主办城市独特的地域特征、历史文化和人文特色,同时有利于市场开发和保护。
Modern Olympic Games have produced a variety of mascot. Each mascot is unique, they all have a vibrant character, an Olympic ideal that embodies friendship and fair play. The mascot first played a significant role in the Olympics at the Munich Olympics in 1972. In recent years the Olympic Games, the role of mascot has been strengthened. The mascot characterizes the value of the Olympic Games, giving it a physical form and being widely accepted by children, something unmatched by any other image in today’s Olympic Games recognition program. In the art form of the mascot, before the 1992 Olympic Games in Barcelona, most of the mascots of the Olympic Games were based on the unique animal image of the host country and were generally a species. After 1992, the mascot of the Olympic Games appeared in figures, or completely virtual forms, with changes in the number. There were 4 mascots for the Nagano Winter Olympics in 1998 and 3 mascots for the Sydney Olympic Games in 2000. There are 2 types of Athens Olympics. No matter what kind of form, its basic creative core is conducive to expressing the theme of the current Olympic Games, which is conducive to the unique geographical features, historical, cultural and cultural characteristics of the host city, and is conducive to market development and protection.