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我国是一个农业大国,农业的发展对整个社会的发展起着非常重要的作用。进入21世纪后,我国农业的发展逐步加快,农产品市场也逐步开放,并打入国际市场。面临着国内及国际市场上越来越激烈的竞争,为了提高我国农产品的市场竞争力,促进我国农业经济的持续稳定发展,非常有必要加强对农产品市场营销的研究和管理。本文对农产品市场营销在现阶段存在的一些问题做了的研究,对农产品市场营销模式的创新进行了深入的分析,这对促进农产品市场营销,满足社会对农产品的需求,推动农产品市场的发展具有重要的意义。
Our country is a big agricultural country and the development of agriculture plays a very important role in the development of the entire society. After entering the 21st century, the development of agriculture in our country is gradually accelerating, and the market of agricultural products is gradually opening up and entering the international market. Faced with increasingly fierce competition in domestic and international markets, in order to enhance the market competitiveness of China’s agricultural products and promote the sustained and stable development of China’s agricultural economy, it is necessary to strengthen the research and management of agricultural product marketing. In this paper, some problems existing in the marketing of agricultural products at the present stage are studied, and the innovations in the marketing mode of agricultural products are analyzed in depth. This is of great significance in promoting the marketing of agricultural products, meeting the social demand for agricultural products, and promoting the development of the agricultural products market Significance.