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在信息化不断发展的今天,公益广告作为社会发展的产物,在一定程度上反映的是一个国家某一时代所特有的文明及文化。韩国作为世界上经济发展较快的国家之一,在最近10年的发展中,国家的综合实力有了明显的进步,但是在发展的同时也会伴随着一定的弊端。随着社会整体的改变,韩国公益广告也相应的在主题上有所变迁,对社会现实进行了良好的引导作用。
In the continuous development of information technology, public service ads as a product of social development, to a certain extent, reflect the civilization and culture unique to a country at a particular era. As one of the countries with the fastest economic growth in the world, South Korea has made remarkable progress in the overall development of the country in the recent 10 years, but at the same time its development is accompanied by certain drawbacks. With the change of the society as a whole, the public service advertisements in South Korea also changed their motifs correspondingly and played a good guiding role in the social reality.