论文部分内容阅读
经营环境的复杂性,多变性及不确定性使得公司战略风险成为企业面临的最大的风险,随着竞争势态从传统的静态竞争逐步向动态竞争的转变,中小企业已经进入战略制胜时代。中小企业想要在复杂多变的环境中谋求生存发展,战略管理世比不可少的,战略管理的正确与否关系到中小企业的兴衰存亡。企业战略管理能够为企业在激烈的竞争环境中谋求发展方向,并且可以决定企业最重要的工作内容及竞争的策略。
As the complexity, variability and uncertainty of the business environment make the company’s strategic risk become the biggest risk faced by the enterprise, as the competitive trend gradually changes from the traditional static competition to the dynamic competition, SMEs have entered an era of strategic victory. SMEs want to seek survival and development in a complex and ever-changing environment, the strategic management of the world more than necessary, the strategic management of the right or not related to the rise and fall of SMEs. Strategic management of enterprises can seek the direction of development for enterprises in the fierce competition environment, and can decide the most important work content and competitive strategy of enterprises.