对于时尚黄酒定位的认同中,喜庆场合饮用、口味清雅、健康自然等功能性利益的认可是最强的三个方面。关于分类消费群体,追求时尚型人士认为时尚黄酒的与众不同之处在于它是对传统黄酒加以创新和改良的产品,能给饮用者带来和以往不同的口感体 Recognition of the positioning of fashion rice wine, festive occasion drinking, taste elegant, healthy and natural and other functional benefits recognition is the strongest of the three aspects. On the classification of consumer groups, the pursuit of fashion people that fashion yellow rice wine is that it is the traditional yellow rice to be innovative and improved products that give the drinker with the past and different taste body