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本文综合运用国际市场学原理和多目标决策的层次分析法(AHP)和理想点法(Idealmethod)。建立了研究我国某类出口商品重点目标市场优序分析和国际市场发展战略的AHP/Ⅰ模型,并且给出了一个应用实例(我国出口电子产品的国际市场战略研究)。
This article uses AHP and Idealmethod, which combine international market principles with multi-objective decision making. An AHP / I model for studying the preferential order analysis and the international market development strategy of the key target markets for certain types of export commodities in China is established. An application example (International Market Strategy Research on Exported Electronic Products in China) is also given.