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近年来,媒体数量剧增,新媒体层出不穷,传媒生态发生巨大变化,融媒体的时代已经来临,人人都是历史记录者,人人都是新闻传播者。在此背景下,电视作为传统的大众媒体,要想在残酷的市场竞争中占有一席之地,扩大传播范围,提升影响力,就必须在保持周正、严谨等优势的同时,借助新的传播载体,整合拓展信息源,充分发挥电视新闻二次传播的持续效应作用,并坚守媒体责任,在追求贴近性中把握导向性。
In recent years, the number of media has grown rapidly, new media are emerging one after another, tremendous changes have taken place in the media ecology, the era of melting media has arrived, everyone is a historical recorder, and everyone is a news disseminator. In this context, as a traditional mass media, television, in order to gain a place in the brutal competition in the market, expand its scope of communication and enhance its influence, it is necessary to integrate with advantages of new media, while maintaining the advantages of Zhou Zheng and strictness Expand the source of information, give full play to the continuing effect of the secondary transmission of television news, and stick to the media’s responsibility to grasp the orientation in the pursuit of closeness.