一、企业的发展离不开品牌战略管理品牌战略管理的根本目的是创建立体化的、有深度的品牌资产。品牌的价值主要来源于消费者对品牌的认知与联想,品牌认知与联想中触动消费者内心世界的最有力的信息称之为品牌核心价值。品牌管理的中心工作就是定位核心价值并让消费者的大脑对品 First, the development of enterprises is inseparable from the brand strategy management The fundamental purpose of brand management strategy is to create three-dimensional, deep brand equity. The value of the brand mainly comes from consumers’ cognition and association with the brand. The most powerful information that touches the inner world of consumers in brand awareness and association is called the brand core value. The central task of brand management is to locate the core values ​​and make consumers’ brain products