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图形和文字是现代标志设计的两大重要元素,如何根据现代标志设计的功能特征、信息载体、传播对象等因素,对图形和文字进行有效结合,已成为当前设计师思考的一个核心问题。文章分析了现代标志设计中图形与文字设计元素的呈现方式,提出了图形与文字有效结合应注意的问题,论述了现代标志设计中图形与文字有效结合的技巧。
Graphics and text are two important elements in modern logo design. How to combine graphics and text effectively according to the features of modern logo design, information carriers and communication objects has become a core issue for current designers to think about. This paper analyzes the presentation modes of graphic and text design elements in modern logo design, puts forward the problems that should be paid attention to when combining graphics and text effectively, and discusses the techniques of effectively combining graphic and text in modern logo design.