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百万庄园集团总裁陈力群正在构筑他的百万庄园快餐王国:从1999年3月起将在京开张第一家连锁店,逐步扩展到50家。除了5家自办外,其余皆以国际通行的特许经营形式发展加盟店。一俟时机成熟,大约2000年左右,正式进军美国的快餐市场。在大力发展国内的快餐事业叫嚷了许多年而雷声大雨点小,在许多国内的快餐店甚至包括韩国,日本的都一个个被麦当劳、肯德基挤得败下阵来的今天,百万庄园缘何还如此胆大?
Chen Liqun, president of Million Manor Group, is building his Million Manor Fast Food Kingdom: From March 1999 onwards, the first chain store in Beijing will be opened and gradually expanded to 50. In addition to five self-run, the rest are based on the international franchise form the development of franchise stores. Once the time is ripe, about 2000 or so, formally enter the fast food market in the United States. In the vigorous development of the domestic fast-food business has cried for many years thunder and rain is small, in many domestic fast food restaurants and even South Korea, Japan are one by one by McDonald’s, KFC squeeze came today, why millions of manor Still so bold?