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体育信息分众化传播是现代体育新闻传播的必然趋势,这种趋势的实现要突破现有的传播格局,并以搭建新媒体平台作为促进体育信息传播的突破口。因此,只有充分利用新媒体,尤其是自媒体,才能实现体育信息的分众化传播。未来,体育新闻信息的“一对一”精准传播,将成为突破体育信息冗余现状、实现体育信息有效传播的必然选择。
The dissemination of sports information is an inevitable trend of modern sports news dissemination. The realization of this trend should break through the existing communications structure and set up a new media platform as a breakthrough to promote the dissemination of sports information. Therefore, only by making full use of new media, especially from the media, can sports information be disseminated in a decentralized way. In the future, “one to one” precise dissemination of sports news information will become the inevitable choice of breaking through the present situation of sports information redundancy and realizing the effective dissemination of sports information.