艺术创意与市场营销都是随着社会经济发展、市场经济变化而产生和发展起来的,艺术创意丰富了市场营销的模式。市场营销中很多策略,都离不开艺术创意。艺术与游戏的天然联系又可以运用到商业娱乐秀中,通过体验营销,实现艺术创意在娱乐秀中的多种商业价值。艺术创意在市场营销中的应用还可以赢得消费者的购买认同,产生客户心理价值,提升客户价值,从而增强企业的市场营销的能力。 Artistic creativity and marketing are all generated and developed along with the social and economic development and market economy. Art and creativity enrich the marketing mode. Many strategies in marketing, are inseparable from the creative arts. The natural connection between art and games can be applied to commercial entertainment shows. Through experiential marketing, various commercial values ​​of artistic creativity in entertainment shows can be realized. The application of artistic creativity in marketing can also win the consumer’s purchase approval, generate the customer’s psychological value, enhance the customer’s value and enhance the enterprise’s marketing ability.