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北京市东区邮电局承担着北京市东城区、朝阳区两个行政区域共计505平方公里、近300万人口的邮政通信服务任务,同时也是北京市最大的城区营收局,下辖27个支局、153个邮电所和12个直属单位。东区邮电局从2003年开始,积极落实管局营业、营销分离工作,在搭建“以客户为中心”的邮政营销体系方面取得了一定的成效。2004年,该局专业营销人员走访客户17874户,创造新业务收入3495万元,实现综合业务收入5400万元。本文将以东区邮电局为例,全面介绍其构建新的营销管理体系的设计思想与运作情况,为邮政营销体系的创新提供一个参考范例。
Beijing East District Post and Telecommunication Bureau undertakes the postal communications service tasks of 505 square kilometers and nearly 3 million people in the two administrative regions of Dongcheng District and Chaoyang District in Beijing. It is also the largest urban revenue and revenue bureau in Beijing and has 27 branches and 153 branches. A post office and 12 units directly under. Eastern District Post Office since 2003, actively implement the management of the business, marketing, separation, in the establishment of “customer-centric” postal marketing system has achieved some success. In 2004, the Agency’s professional marketing staff visited 17874 customers, creating 34.95 million yuan of new business income and 54 million yuan of comprehensive business income. This article will take East District Post and Telecommunications Bureau as an example, a comprehensive introduction of its design and operation of the new marketing management system, and provides a reference example for the postal marketing system innovation.