任何一个消费品市场,在经历一段高速成长期之后都会遇到瓶颈,而眼镜行业的瓶颈出现于2010年;全球金融危机最终影响到了实体经济并波及中国市场,引发一系列连锁反应;眼镜零售业跌入了“成本上涨和业绩增幅放缓”的两难境地。可以拯救这个行业的只能是创新:用新产品来刺激消费者的购买欲望,拉动销量和单价的提升。变色镜片就是一个“创新产品”!虽然1990年全视线光学已经将树脂变色镜片付诸商业化生产,并且在全球大部分市场获得了镜片总销量15%的份额,但在国内市场变色镜片始终是一个小品类,销量份额低于2%。2013年,在全视线光学的大力 Any consumer market, after experiencing a period of rapid growth will encounter a bottleneck, while the bottleneck in the glasses industry in 2010; the global financial crisis eventually affected the real economy and affect the Chinese market, causing a series of chain reactions; glasses retail sales fell Into the “cost increases and slowdown in performance growth ” dilemma. Can save the industry can only be innovative: with new products to stimulate consumer desire to buy, driving sales and unit price increase. Although Color Optics has commercialized resin color filters in 1990 and achieved a 15% share of total lens sales in most of the global market, Color Change Lenses in the domestic market Is always a small category, sales share of less than 2%. In 2013, full-line optical power