伍兹VS高尔夫:明星与项目的完美组合伍兹是当前全球最红的体育明星,连续两年获得全球最佳球员称号。可以说,他的出现是高尔夫球在近五年成为流行项目的主要原因。伍兹的影响随处可见,从最高水平的职业比赛到9个洞的非正式表演赛,人们始终对他保持了高度兴趣。然而,最能体现伍兹明星价值的还是PGA最近获得的巨额电视转播合同。伍兹于1996年转入职业,当时PGA巡回赛的商业价值处于中流水平,与三大电视商和有线电视台的转播合同仅3亿2千5百万美元。随 Woods VS Golf: the perfect combination of stars and the project Woods is the world’s reddest sporting star, the world’s best player for two consecutive years. It can be said that his appearance is the main reason that golf has become a popular item in the past five years. The impact of Woods can be seen everywhere, from the highest level of professional competitions to nine holes in the informal exhibition match, people have always been highly interested in him. However, the best value that can be reflected in the Woods celebrity is the huge television contract recently acquired by the PGA. Woods went on to work in 1996, when the commercial value of the PGA Tour was mid-stream, with only $ 325 million on broadcast contracts with the top three television and cable television stations. With