2006年可谓是中国工程机械的复苏年,经过两年的沉寂,整个行业重新焕发出勃勃生机。在众多的工程机械产品中,市场规模仅次于装载机和叉车的挖掘机以50%的增长率成为最令人瞩目的明星产品,巨大的市场潜力既刺激了现有品牌的扩张欲望,又吸引了越来越多的新品牌不断加入。可以说,挖掘机市场充满了变数和悬念,引得业内人士众说纷纭。本文中, 2006 can be described as China’s recovery of construction machinery, after two years of silence, the entire industry has rekindled its vitality. Among the many construction machinery products, excavators with market size second only to loaders and forklifts have become the most notable celebrity products with a 50% growth rate. The huge market potential not only stimulates the existing brand’s desire for expansion, Attracted more and more new brands continue to join. It can be said that the excavator market is full of variables and suspense, which attracted different opinions in the industry. In this paper,