通过打造有区域影响力、有公众美誉度的品牌活动来提高媒体竞争力已经成为当下所有媒体共识。尤其对于广播媒体而言,受众认知度高的品牌活动,已经成为其充分利用传统优势,摆脱弱势地位的有效途径。绍兴电台新闻综合频率几年来,通过精心策划,全力打造、培育了三大品牌活动,通过突出公益性、确保持续性、强调互动性,使三大品牌活动日益发挥出更大作用,成为绍兴新闻广播最主要的核心竞争力之一。 By creating a brand presence with regional presence and public reputation, improving media competitiveness has become the consensus of all media today. Especially for broadcast media, the brand awareness of the audience has become an effective way to make full use of traditional advantages and get out of the disadvantaged position. Shaoxing radio news frequency over the past few years, through careful planning, to create and cultivate the three major brand activities, by highlighting the public welfare, to ensure continuity, emphasize the interactive nature of the three major brand activities play an increasingly greater role in becoming Shaoxing News Radio one of the most important core competencies.