每到四年一度的世界杯赛,都会牵动着全球亿万球迷的眼球,而大赛到来之际,又一场“暗战”也随之展开——品牌商战。如果说世界杯决赛阶段的比赛可以被称之为群雄逐鹿的话,那么作为体育用品行业两大巨头的阿迪达斯和耐克,则已经步入了最终面对面的厮杀!单从激烈程度上来讲,这场较 Every four years the World Cup, will affect the eyes of millions of fans around the world, and the arrival of the competition, another “duel” also will start - brand business war. If the World Cup final stage of the game can be called crowded, then as the sporting goods industry’s two giants Adidas and Nike, it has entered the final face-to-face fight alone, in terms of intensity, this is more