格朗鲁斯教授是服务营销领域最引人注目的开拓者他用一种全面系统的方法来考察服务营销其研究成果具有重要的理论价值和现实意义……对未来营销学的发展有着极其重要的影响——美国西北大学菲利普·科特勒教授 Professor Grunuss is the most eye-catching pioneer in the field of service marketing. He uses a comprehensive and systematic approach to inspect service marketing. His research has important theoretical and practical significance... It is extremely important for the development of marketing in the future. Impact - Prof. Philip Kotler, Northwestern University, USA