“形象大于思想”,本是文学理论中的一句术语,意思是说,文学作品中形象的塑造和描写比抽象的概括和理性说教要感人得多,有力得多.“形象大于思想”,在一定意义上对搞好新时期企业宣传思想教育,具有借鉴和启迪作用,可以说是对传统的宣传思想教育方法的继承,又是在继承的基础上创新.下面就形象教育的作用谈几点看法:1、形象教育有感染作用马克思主义认为,人们的社会存在决定人们的思想意识.宣传思想教育的对象是人,人是思想情感的载体,是活生生的灵长.形象教育则是通过典型形象自身的活动,用其充分的事实,靠真话、靠真理本身的逻辑力量和艺术的感化、渲染力量,再辅之以一定的环境气氛,造成一种氛围,使人们的直觉情绪,由情境的感知而引起情绪和心理的反映,通过比较、联想,使之受到激励、鼓午和振奋.2、形象教育有示范作用在日常的宣传思想教育中,人们通过某个典型形象的言行,可以感悟到倡导什么、反对什 “Image is bigger than thought” is originally a term in literary theory, which means that the creation and description of images in literary works are far more touching and powerful than abstract generalizations and rational preaching. “Image is greater than thought” In a certain sense, it can be said that it is a succession of the traditional propaganda and ideological education method and a good innovation on the basis of succession to improve the education of enterprise propaganda and ideology in the new era. Opinion: 1, the image of education has the effect of infection Marxism believes that people’s social existence determines people’s ideology .Publicity and ideological education is the object of people, people are the carrier of the ideological and emotional, is living the primacy of image education is through the typical The image of its own activities, with its full facts, relying on the truth, by the logic of the truth itself and the influence of the arts, rendering power, supplemented by a certain atmosphere, creating an atmosphere so that people’s intuition, from Situational perception caused emotional and psychological reflection, through comparison, association, to be inspired, drums and excitement .2, image education has exemplary role in the daily publicity Ideological education, the people through words and deeds of a typical image, came to realize what can advocate against what