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本文以钢铁产业为背景,在假设下游钢铁企业存在“外部选择权”的前提下,用市场份额作为中间变量将企业横向竞争行为与买方势力建立联系,构建企业横向竞争行为与买方势力关系模型,研究企业横向竞争行为对企业买方势力的影响。研究表明:提高生产效率、提高产品横向差异化水平与纵向差异化水平都可以提高企业的市场占有率,并进而提高其在供应品市场的买方势力。本文对于理解钢铁企业纵向关系提供了新的视角,对于当前我国钢铁企业如何提高在铁矿石市场的买方势力,增强产业核心竞争力具有指导意义,对于钢铁企业制定战略决策及国家规划相关产业政策具有一定的参考意义。
Under the background of iron and steel industry, under the premise of the existence of “external option ” in the downstream iron and steel enterprises, using the market share as the intermediate variable to establish the relationship between the horizontal competition of the enterprise and the buyer’s forces and establishing the relationship between the horizontal competition of the enterprises and the buyer’s forces Model to study the impact of horizontal competition on the buyer power of enterprises. The research shows that increasing the production efficiency, increasing the level of horizontal differentiation and vertical differentiation of products can increase the market share of enterprises and further enhance their buyer power in the supply market. This article provides a new perspective for understanding the vertical relationship between the iron and steel enterprises. It is of guiding significance for the current iron and steel enterprises in our country to improve the buyer power in the iron ore market and enhance the core competitiveness of the iron and steel industry. For the iron and steel enterprises to make strategic decisions and related national industrial policies Has a certain reference value.