南宁作为广西壮族自治区首府市拥有丰富的节事文化,为充分利用其节事资源更好的促进南宁市会展业与旅游业的深度融合,文章运用产品层次理论对南宁市会展旅游资源进行系统的分析,进而提出相应的产品开发思路。希冀为广西会展旅游业的发展提供借鉴。同时,南宁市作为珠江—西江经济带的核心区域,以期为经济带的旅游和经济发展提供参考。 Nanning, as the capital city of Guangxi Zhuang Autonomous Region, has a wealth of festival culture. In order to make full use of its festival resources to better promote the in-depth integration of convention and exhibition industry and tourism in Nanning, Nanning city uses systematic product level theory to systematically Analysis, and then put forward the corresponding product development ideas. Hope for the development of MICE tourism in Guangxi provide reference. At the same time, Nanning, as a core area of ​​the Pearl River-Xijiang Economic Belt, provides a reference for tourism and economic development in the economic belt.