科学,有效的促销必须处理好以下几个关系:1.注意与经销商的紧密配合。现在很多的厂家,都不是自己“做市场”,而是靠各种性质的经销商来铺市,厂家与经销商的关系实质上是在“做贸易”。而促销在营销上的根本是倒着做渠道,用促销来帮助经销商,使经销商能更好地服务于厂家;因而,任何一项促销都应考虑:它是否有助于解决经销商在做市场中的难题,是否能进一步调动经销商的积极性,是否 Scientific and effective promotion must deal with the following relationships: 1. Attention to work closely with the dealer. Now a lot of manufacturers, are not their own “market”, but by various types of dealers to shop, manufacturers and distributors in essence in the “trade.” The promotion of marketing is basically the reverse channel, with sales to help dealers, dealers can better serve the factory; Therefore, any promotion should consider: whether it helps to solve the dealer at Do the challenges in the market, whether to further mobilize the enthusiasm of dealers, is it