我国进入WTO以后,出版业的发展与改革引起了人们广泛的关注。确实,传统上出版在我国是被作为“事业”的,其产业化的历史并不长。市场的无序性和出版社管理机制对产业化的不适应引出了许多问题,如跟风媚俗、重复出版、质量不高等短期化行为,如何形成有效平衡当前利益与长期利益 After China entered the WTO, the development and reform of publishing industry aroused widespread concern. Indeed, traditionally published in our country is regarded as a “cause”, and its industrialization has not been long. The disorder of the market and the management mechanism of the publishing house have brought many problems to the industrialization, such as following the kitsch, repeated publication, short-term behavior of low quality and how to form an effective balance between current interest and long-term interest