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对于中国报业来说,2015年注定是一个和时间赛跑的年份,不仅是新闻发布时效和速度的较量,也是主流媒体阵地的坚守。传统报业在技术进步和商业化代际更迭中遭受到前所未有的冲击,生存空间越来越小。在环境彻底转变前,报业需要把转型的布局安排好。未来报业的核心焦点在哪里?不是生产流程重塑、不是技术改造、不是资本渗透,而是新闻内容产品对于用户脉动的把握。
For China’s newspaper industry, 2015 is destined to be a year of race against time, not only the timeliness and speed of news release but also the adherence of mainstream media positions. Traditional newspaper industry has experienced unprecedented changes in technological change and commercialization, with less and less room for survival. Before the environment is completely transformed, the newspaper industry needs to arrange the transition layout. Where is the core focus of the future newspaper industry? Not the remodeling of the production process, not technological innovation, not capital infiltration, but the news content products for users to grasp the pulse.