营造品牌价值的方法是多方面的,但无论如何必定是从品牌整体出发,全面而系统地推进。而依托在品牌基础上的品牌文化则是品牌内涵的延伸,探讨品牌文化与品牌价值二者关联是为品牌在传递过程中如何解决从形式到内容的转换过程提供基本借鉴。 There are many ways to create brand value, but in any case must be based on the brand as a whole, comprehensive and systematic progress. The brand culture based on the brand is an extension of the connotation of the brand. To explore the relationship between the brand culture and the brand value is to provide a basic reference for the brand in the transfer process from the form to the content conversion process.