编者按纵观中国乃至世界,各式各样的“商学院”犹如雨后春笋,遍地开花。在中国经济连续低迷的情况下,谁能帮助中国的企业渡过寒冬?谁又能帮助中国的品牌走向世界?这时候,“中国排名第二”的策划大师张默闻一跃而起,大喝一声:我能!在他这份自信和责任的背后,正是他赖以成名的实战思维。本期月度大案,让我们一起走进张默闻中美联合商学院集团的第一期开课策划,去感受一下策 Editor’s Note Throughout China and the world, a wide range of “Business School” is like springing up everywhere. In the continuous downturn in China’s economy, who can help Chinese companies through the winter? Who can help China’s brand to the world? At this time, “China ranked second ” planning master Zhang Mo Wen jumped up, Shouted: I can! In the back of his confidence and responsibility, it is his actual combat thinking fame. In this issue of monthly major case, let’s go into Zhang Mo Wen’s first phase of Sino-U.S. Joint Group of Business Start-up Planning