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语言广告是中国古代商品广告的一种重要形式,语言是文化的载体,对语言广告的语用、语义分析,我们可以窥探到中国古代商业文化内涵之一隅。
Language advertising is an important form of advertisement in ancient China. Language is the carrier of culture. Pragmatic and semantic analysis of language advertisement can reveal the corner of the connotation of ancient Chinese commercial culture.