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互联网的不断发展为众筹出版提供了便利条件。众筹出版具有筹集出版资金、形成广告价值、构建读者关系、资助学术研究等多方面的优势。而高知名度的、有故事的作者,优质的选题和内容,准确的读者定位,独特价值的回报,巧妙的宣传攻势等条件,有助于众筹出版取得成功。
The continuous development of the internet has provided convenient conditions for crowdfunding. Crowdfunding has many advantages such as raising funds for publication, forming advertising value, building relationships with readers, and aiding academic research. The success of crowdfunding publishing is supported by high profile, story-based authors, high-quality topics and content, accurate reader orientation, unique value rewards, and clever propaganda.