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1.品牌集中度趋高。国内十几个品牌企业占据饮用水市场超过80%的市场份额,众多品牌厂商集中资源打造经典产品成为产业发展的首选。2.混搭成创新主流。今年市场中推出的饮料和冷饮新品数量比上年同期减少20%左右,但推出的新品很富特色:
1. The degree of brand concentration has increased. More than a dozen brand enterprises in China occupy more than 80% of the market share of the drinking water market. Many brand manufacturers concentrate their resources on creating classic products and become the first choice for industrial development. 2. Mix and match into the mainstream of innovation. The number of new drinks and cold drinks introduced in the market this year has been reduced by about 20% from the same period of last year, but the new products launched are very rich: