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本文通过在线旅游这一新的形势在旅游业发展中的地位、目前旅游业存在的诸如旅游市场秩序混乱、旅游业管理不规范、以及旅游商品购物点虚高标价、导游人员与经营点相互勾结从而获取回扣等问题及其产生这些问题的原因进行分析,并探讨如今电商时代带给旅游新产业链的价值,有针对性地提出了一些在线旅游发展策略等。
This article through the new situation of online tourism in the development of tourism status, the current tourism industry such as chaos in the order of the tourism market, tourism management is not standardized, as well as the high nominal value of the tourism goods shopping, tour guides and business point collusion So as to obtain rebates and other issues and the reasons for these problems, and to explore the era of e-commerce to bring new value of the tourism industry chain, put forward some of the online tourism development strategy.