不管是广告产业还是是创意产业,如果没有资本的推动,就无从谈产业这个概念。中国的广告公司未来有三条路可走,要么死亡,要么被别的公司收购,要么通过收购其他公司壮大自己。资本将在未来的广告业发展中发挥它的作用。中国的广告公司要产业化,也必须要借助资本的力量。资本在全球广告行业中是个举足轻重的角色。2008年金融危机以及新媒体业务的冲击让并购的步伐加快。2009至2011年期间,WPP收购了56个企业的多数股权, Whether the advertising industry or creative industries, without the promotion of capital, there is no way to talk about the concept of industry. There are three ways China’s advertising companies can go in the future. They either die, either by other companies or by acquiring other companies to grow themselves. Capital will play its part in the future development of the advertising industry. China’s advertising industry to industrialization, but also must use the power of capital. Capital is a pivotal player in the global advertising industry. The financial crisis in 2008 and the impact of new media business so that the pace of mergers and acquisitions accelerated. From 2009 to 2011, WPP acquired a majority stake in 56 companies,