无论是豪华品牌还是自主品牌,都面临这样一个问题:汽车企业在当下的中国如何行动才能塑造更好的形象?贾可(《汽车商业评论》、《汽车消费报告》杂志总编辑):中国企业在当下的中国如何行动才能塑造更好的形象?第一要搞好媒体关系,才能塑造好形象,但是巧妇难为无米之炊,我觉得塑造企业形象,不能只是搞好关系这么简单。打铁先要自身硬朗。那么究竟怎么才能树立一个良好的形象,企业应该怎么做? Whether it is luxury brands or own brands, are faced with such a question: how to act in order to create a better image in the current Chinese car? Jiake (“Car Business Review”, “Car Consumption Report” editor in chief): Chinese enterprises How to act in order to create a better image in the present China? First, to create a good media relationship can create a good image. However, it is hard to find a suitable place for cooking. I think it is not just a matter of building a good corporate relationship. Blacksmith must first be tough. So how exactly to establish a good image, how should the enterprise do?