双边(多边)市场是相较于传统垂直价值链而言的。在以往的价值链中,买方或者卖方都是单方直线型的思考方式。比如汽车制造企业主要思考的是如何服务好下游(消费者),而不需要花太多精力去思考如何服务好上游(供应商),同样,供应商主要关注的,也是如何服务好下游(汽车制造商)而不是上游。企业在价值链链条的思考中,基本上只需要“讨好”单边的区块。但传统的价值链分析却不能套用到现在很多的产业中,比如百度或者谷歌。如果我们采用传统的价值链视角 The bilateral (multilateral) market is compared to the traditional vertical value chain. In the past value chain, buyers or sellers are unilateral linear thinking. For example, the main consideration of automobile manufacturers is how to serve the downstream (consumers) without thinking about how to serve the upstream (suppliers). Similarly, the main concern of the suppliers is how to serve the downstream (automobile Manufacturer) rather than upstream. Enterprises in the value chain of thinking, basically only need “to please ” unilateral block. However, traditional value chain analysis can not be applied to many industries nowadays, such as Baidu or Google. If we use the traditional perspective of the value chain