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移动互联网传播已经成为当今新闻生产的全新生态,传统媒体既要主动融入新媒体,适应移动互联网新媒体传播的形态和规律,也要发挥自身优势突出特色,利用移动互联网不断提升传播影响力。同时电视新闻“短、实、新”在移动传播时代也应当被赋予新的内涵。党的十八大以来,以“短、实、新”为标志的清新文风成为我国新闻界的新风尚。中宣部发出《关于贯彻党的十八大精神切实改进文风的意见》,要求宣传思想文化战线要着力提高针对性、实效性、亲和力、
Mobile Internet has become a brand new ecology in today’s news production. Traditional media should not only actively integrate into new media, adapt to the patterns and laws of new media in mobile Internet, but also exert their own advantages and outstanding features to make use of mobile Internet to continuously enhance their influence. At the same time, the television news “short, real and new” should also be given new connotations in the age of mobile communication. Since the 18th CPC National Congress, the fresh style of writing marked by “short, real and new ” has become the new trend of the press in our country. The Central Propaganda Department issued the Opinions on Implementing the 18th National Congress of the CPC and Practically Improving the Writing Style, demanding that propaganda and ideological and cultural fronts be focused on improving pertinence, effectiveness and affinity,