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运用服务营销观念,将保险服务看成一个连续的过程,不断改进内部管理机制,提升公司提供服务的能力以真正提高服务质量和层次,进而提高盈利能力。服务营销观念的理论(一)服务营销观念的产生与发展早在20世纪70年代,随着全球经济的飞速发展,人民生活水平不断提高,服务业
Applying the concept of service marketing, insurance services will be regarded as a continuous process, and the internal management mechanism will be continuously improved so as to enhance the company’s ability to provide services so as to truly improve the quality and level of service so as to enhance profitability. Service Marketing Concept (A) the concept of service marketing generation and development As early as the 1970s, with the rapid development of the global economy, people’s living standards continue to improve, the service industry