书籍装帧设计是一项艺术创作活动,且具有审美功能和使用功能。随着人们生活水平和消费能力的提高,市场对现代书籍装帧设计业提出了新的要求。作为一名优秀的设计者,需要具备较高的审美能力和文化知识。文章主要从书籍装帧人性化设计、本土化设计及其形式、内容上做深入分析,以期进一步做好现代书籍装帧设计,展现书籍的美,使读者能够更舒适地享受阅读。 Book binding design is an art creation activity, and has the aesthetic function and the use function. With the improvement of people’s living standards and spending power, the market has set new demands on the design of modern book binding. As a good designer, you need to have a high aesthetic and cultural knowledge. The article mainly analyzes humanized design of book binding, localization design and its form and content, in order to further improve the design of modern book binding and show the beauty of books so that readers can enjoy reading more comfortably.